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    "slug": "quiet-luxury-viet-nam",
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    "link": "https:\/\/hanhsilk.com\/en\/2026\/01\/31\/quiet-luxury-viet-nam\/",
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        "rendered": "What is Quiet Luxury and why is the world returning to &quot;quiet luxury&quot;?"
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        "rendered": "<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">Quiet Luxury isn&#039;t about being &quot;cheap.&quot; It&#039;s about being &quot;low-key.&quot;<\/h2>\n\n\n\n<p>Quiet Luxury is a style of luxury that doesn&#039;t require big logos or flashy displays to prove its status. Those who embrace Quiet Luxury typically focus on four things:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Genuine material<\/strong><\/li>\n\n\n\n<li><strong>Perfect fit<\/strong><\/li>\n\n\n\n<li><strong>Perfection<\/strong><\/li>\n\n\n\n<li><strong>Story and standards<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Therefore, Quiet Luxury isn&#039;t a trend for showing off. It&#039;s a mature way of consuming: choosing what you want. <strong>durable - accurate - refined<\/strong>.<\/p>\n\n\n\n<p>If you want to get straight to the material that represents this spirit, see the article: <strong>high-quality handcrafted silk<\/strong> <code>\/lua-dui-chat-lieu-quiet-luxury<\/code>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">Why did Quiet Luxury become so popular?<\/h2>\n\n\n\n<p>There are three very practical reasons:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1) Everything was too noisy.<\/h3>\n\n\n\n<p>After a long period of social media emphasizing &quot;showing off,&quot; people with good taste are starting to return to what they consider authentic. <strong>low noise<\/strong> but deep enough.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2) High-end buyers want &quot;proof,&quot; not &quot;advertisements.&quot;<\/h3>\n\n\n\n<p>They asked: \u201cWhat material is it made of? Who made it? Where does it come from? How durable is it?\u201d<br>Quiet Luxury is that standard.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3) Lasting beauty trumps quick beauty<\/h3>\n\n\n\n<p>Fast fashion may be eye-catching, but it goes out of style quickly. Quiet Luxury prioritizes items that appreciate in value with use.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">What materials does Quiet Luxury choose?<\/h2>\n\n\n\n<p>Quiet Luxury doesn&#039;t choose based on &quot;looks best at first.&quot; They choose based on &quot;best value in the long run.&quot;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>prioritize natural materials<\/li>\n\n\n\n<li>prioritize comfort when wearing.<\/li>\n\n\n\n<li>Prioritize durability and breathability.<\/li>\n\n\n\n<li>Prioritize &quot;vibrancy&quot; over &quot;glossiness&quot;.<\/li>\n<\/ul>\n\n\n\n<p>And this is a very clear point of intersection with other natural silk fabrics like raw silk.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">Dupioni silk: rustic yet elegant \u2014 truly embodying the spirit of Quiet Luxury.<\/h2>\n\n\n\n<p>Many people who see raw silk for the first time will ask: &quot;Why isn&#039;t it shiny and smooth like machine-made fabric?&quot;<br>The answer is very straightforward:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Machine-made fabric is nicer and more uniform.<\/strong><\/li>\n\n\n\n<li><strong>Handmade silk cannot be as uniformly beautiful as industrially produced silk.<\/strong><\/li>\n\n\n\n<li>But handcrafted silk offers a different kind of elegance: elegance because... <strong>Real<\/strong> and <strong>has standards<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Especially with Nam Cao silk, the value lies in the entire craft: from the yarn and weaving to the fabric inspection. You can see the background article here: <strong>Nam Cao silk<\/strong> <a href=\"https:\/\/hanhsilk.com\/2026\/01\/24\/lua-dui-nam-cao\/\" data-type=\"post\" data-id=\"3493\"><code>\/lua-dui-nam-cao<\/code>.<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">&quot;Handcrafted&quot; in Quiet Luxury: not to look better than machine-made, but to preserve its true essence.<\/h2>\n\n\n\n<p>A common misconception: handmade items are meant to be &quot;prettier.&quot; That&#039;s not the case.<\/p>\n\n\n\n<p>Craftsmanship is strong in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>honesty<\/li>\n\n\n\n<li>origin control<\/li>\n\n\n\n<li>Professional standards (no shortcuts)<\/li>\n\n\n\n<li>safety and transparency<\/li>\n<\/ul>\n\n\n\n<p>There is a very specific difference in Nam Cao&#039;s work: <strong>Hand-spun yarn from silkworm cocoons<\/strong> (there was a stage where the craftsman <strong>Soak your hands in cold water.<\/strong> (to feel the yarn and control the force). This type of hand-spun yarn has its own &quot;yarn properties,&quot; and <strong>Non-woven machines that meet professional standards.<\/strong> If the goal is to preserve the natural, breathable, and vibrant quality of the raw silk fabric.<\/p>\n\n\n\n<p>To understand why that takes time, see the process article.<a href=\"https:\/\/hanhsilk.com\/2026\/01\/24\/90-ngay-det-lua-dui\/\" data-type=\"post\" data-id=\"3494\">: <strong>It takes 90 days to complete a piece of raw silk.<\/strong><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">Quiet Luxury and &quot;national gifts&quot;: sharing the same principle.<\/h2>\n\n\n\n<p>Quiet Luxury opts for something understated yet sophisticated.<br>The same goes for representative gifts: they don&#039;t need to be flashy, but they must have these qualities:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>identity<\/li>\n\n\n\n<li>standard<\/li>\n\n\n\n<li>true story<\/li>\n\n\n\n<li>reliability<\/li>\n<\/ul>\n\n\n\n<p>Therefore, materials like silk (when their origin is transparent and standards are maintained) can enter the &quot;representative&quot; context. Related article: <strong><a href=\"https:\/\/hanhsilk.com\/2026\/01\/31\/qua-tang-quoc-gia\/\" data-type=\"post\" data-id=\"3535\">Vietnamese national gift<\/a><\/strong> <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">Quiet Luxury in Vietnam: Not about following trends, but about &quot;right positioning&quot;.<\/h2>\n\n\n\n<p>If a brand pursues Quiet Luxury through imagery, it will quickly become &quot;unrecognizable&quot;.<br>But what if the brand built Quiet Luxury from the ground up?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>genuine material (silk)<\/li>\n\n\n\n<li>clear process (manual\/standard)<\/li>\n\n\n\n<li>True stories (traditional crafts, people)<\/li>\n\n\n\n<li>wearing experience\/durability<\/li>\n<\/ul>\n\n\n\n<p>\u2026then that is stable positioning.<\/p>\n\n\n\n<p>Background article on materials: <strong>Vietnamese silk<\/strong> <a href=\"https:\/\/hanhsilk.com\/2026\/01\/31\/lua-to-tam-viet-nam\/\" data-type=\"post\" data-id=\"3531\"><code>\/lua-to-tam-viet-nam<\/code>.<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">In conclusion: Quiet Luxury is confidence without shouting.<\/h2>\n\n\n\n<p>Quiet Luxury is the kind of luxury where you don&#039;t need to prove yourself to anyone.<br>You just need to choose the right materials, the right standards, and the right value system.<\/p>\n\n\n\n<p>And if there is one material that truly embodies that spirit, then handcrafted raw silk\u2014natural, breathable, authentic\u2014is a choice worth appreciating.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h3 class=\"wp-block-heading\">The &quot;Read More&quot; block (correct mapping)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dupioni silk \u2013 the material of Quiet Luxury: <code><a href=\"https:\/\/hanhsilk.com\/2026\/01\/31\/lua-dui-chat-lieu-quiet-luxury\/\" data-type=\"post\" data-id=\"3534\">\/lua-dui-chat-lieu-quiet-luxury<\/a><\/code><\/li>\n\n\n\n<li>It takes 90 days to complete a piece of raw silk: <code><a href=\"https:\/\/hanhsilk.com\/2026\/01\/24\/90-ngay-det-lua-dui\/\" data-type=\"post\" data-id=\"3494\">\/90-days-of-weaving-durian-rice<\/a><\/code><\/li>\n\n\n\n<li>National gifts of Vietnam: <code><a href=\"https:\/\/hanhsilk.com\/2026\/01\/31\/qua-tang-quoc-gia\/\" data-type=\"post\" data-id=\"3535\">\/national-gift<\/a><\/code><\/li>\n\n\n\n<li>Vietnamese silk: <code><a href=\"https:\/\/hanhsilk.com\/2026\/01\/31\/lua-to-tam-viet-nam\/\">\/lua-to-tam-viet-nam<\/a><\/code><\/li>\n<\/ul>",
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        "rendered": "<p>Quiet Luxury is a trend of understated luxury: less ostentatious but with high standards. Why is the world returning to authentic materials and craftsmanship?<\/p>",
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